Intro:

Before I start my presentation I have some question.

There are some question, could you tell me what do you think about this?

-Are you interesting in fashion ?

-Do you still think the fashion industry is a high threshold professional ?

-Do you know some information about the fashion weeks?

-Did you watch YouTube?

-Do you want to know some secret about fashion industry?

Slide02.jpgMy topic is about the secret about the fashion industry and I will tell your some information about the fashion industry, may you want to know. Nowadays many people like using social media to show their life, besides people prefer to watch photos and videos rather than read articles. YouTube already become a media to get some information and have fun, as well as Instagram. So I want to talk about the people who are the Youtuber or the fashion blogger. There are some youtubers and bloggers, who are willing to share their outfit and try on show on the Youtube. Some are very famous youtubers, maybe you already known about them.

Bloggers:

-Jenn ImSlide03.jpg

(photos from:https://www.instagram.com/imjennim/?hl=en)

(born September 22, 1990) is a Korean-American fashion and beauty vlogger, best known for her YouTube channel, ClothesEncounters.

Korean-American video blogging YouTuber who offers her viewers style musings, tutorials, and lifestyle advice on her channel ClothesEncounters, which has earned over 1.7 million subscribers.

Jenn Im has been vlogging since 2010. It started as a bit of fun with her friend Sarah and grew into something wildly successful. At 24 years old, Jenn has over a million subscribers to her channel, Clothes Encounters, which she now runs alone, and is the go-to source for all your questions about what high street garb to wear, how to wear it, where to shop, and, most importantly, how to be happy with and in yourself. Born and raised in LA, Jenn would always struggle to find her voice in class, but fast forward to today and she is fast becoming one of the leading voices of the digi generation.

(reference from:http://www.famousbirthdays.com/people/jenn-im.html)

Another youtuber who I really like is Sonya Esman.

-SONYA ESMAN

Slide04.jpg

(photos from:https://www.instagram.com/sonyaesman/?hl=en)

She joined the YouTube world in 2009 with a YouTube channel called thatsophiakid which she continued to use after creating her classisinternal channel in February of 2011.

Fashion, occasional makeup and daily life vlogger who contributes to Conde Nast’s Canadian platform Fashionation TV. Her best known YouTube channel, classisinternal, has accumulated over 1.7 million subscribers.

(reference from:http://www.famousbirthdays.com/people/sonya-esman.html)

why is she so popular?

-Warm, candid,

-Jenn treats her audience as if she would her old friends  she laughs with them, introduces them to her boyfriend and shares with them intimate details about her life

-it is this sense of realness and authenticity that viewers find so appealing.

-Bored of Photoshopped perfection, fashion’s unrealistic ideals of beauty

However, where there are fans there will always be haters, and for some reason vloggers seem to attract a lot, especially from those traditionalists who value fashion for its exclusivity and elitism. Weighing up both arguments we caught up with the fashion vlogger to talk trolls, travel and female empowerment.

Another blogger who is very famous is Chiara Ferragni.

-Chiara Ferragni

Slide06.jpg

(photos from:https://www.instagram.com/chiaraferragni/)

An Italian business woman and a ‘famous’ fashion influencer on social media. She is a blogger and fashion designer, also an ex-law student from a small town near Milan. As a blogger, she is known as The Blonde Salad, which is the name of both her fashion blog and her first published book.

Slide07.jpgStarted The Blonde Salad blog in 2009, documenting her camera-ready personal style, full of prints, blowdried hair and kooky cross-eyed faces.Seven years later, she has 7.3 million followers on Instagram, 1.2m likes on Facebook and more than 14m page views per month on her website. The latter now handily also functions as a shop selling everything from suitcases to stilettos designed by Ferragni. There’s also Chiara Ferragni Collection, a shoe brand with flats and boots covered with her signature eye logo.

HOW SHE BECOME FAMOUS AND HOW SHE EARN MONEY ?

Slide09.jpgFerragni’s followers certainly know a lot about her life, or the edited version of it anyway. She posts about six times a day on her personal account – almost all selfies of a life lived in party dresses or pyjamas accessorised with suitcases or beanies. Each one, on average, is liked approximately 80,000 times.

She has so many follower on the social media, so there is a good platform, many brands want to use her popularity to sell the goods. The brands send the goods for her, she try on the clothing and post the photos on the social media, also tag the brand’s name, there are millions of people will see those photos and give the thumbs-up, it’s a good way to promote  product. She can make a packet out of it. Additionally, she set up her own brand,Chiara Ferragni. She also use the social media to promote, we can see the eyes pattern everywhere in her photos.

(reference from:https://www.theguardian.com/fashion/2016/nov/29/chiara-farragni-blogger-the-blonde-salad-socia-media-style-posts-multi-million-pound-business)

After we watched the beautiful photos and know something about the fashion blogger and youtubers.We know they usually took a range of pictures, travel around the world,  someone even was invited to attend the high-end show. So do you want to be a fashion blogger or youtubers?

Can anyone be a blogger or vlogger?


Technically anyone can be a blogger or vlogger, but if you want a wider reach you definitely have to have a good work ethic. Being consistent and coming up with fresh ideas every week is a commitment you’ll have to take.

What makes you stand out from all other vloggers?

Let your viewers feel like they’re actually there with you.For example, if you travel to somewhere, recorded the detail about the life like what you did and showed you subscribers what I wore there.

Nowadays many fashion blogger willing to take part in the fashion week. It’s a good way to  promote themselves, because in the fashion weeks, there are a range of media like magazines and websites reporting the news, they will take photos of them, some will give a short introduce, it’s a good way to get exposure rate. So do you know what is fashion weeks? what different between the four major fashion weeks?

Fashion week 

A fashion week is a fashion industry event, lasting approximately one week, wherein fashion designers, brands or “houses” display their latest collections in runway shows to buyers and the media. These events influence trends for the current and upcoming seasons.The most prominent fashion weeks are held in the fashion capitals of the world, the “Big Four” receiving the majority of press coverage being New York, London, Milan, and Paris.The concept of fashion week began in Paris, when marketers would hire women to wear couture items in public places, from racetracks to salons.

Four fashion week two times a year, divided into autumn and winter fashion week (February and March) and spring and summer fashion week (September and early October) two parts, each time in about a month held more than 300 fashion Conference. Specific time is not necessarily, but are released during this period.

(reference from:https://en.wikipedia.org/wiki/Fashion_week)

What is the different between the four fashion weeks ?

NEW YORK FASHION WEEKSlide12.jpg

Every year in New York organized by the International Fashion Week, in the fashion industry has the supreme status, designers, brand names, supermodel, star and magnificent neon shirt plumage together to interweave a luxury fashion event.

LONDON FASHION WEEKSlide13.jpg

One of the world’s four major fashion shows in London fashion show may not be as good as Paris and New York fashion show, but it is an alternative to the concept of fashion design and exotic form of display is known. Some “fancy dress” with ingenuity of the way presented to the attendees to bring surprises.

PARIS FASHION WEEKSlide14.jpg

Paris, France, known as “the center of the clothing center.” Internationally recognized as the top-level clothing brand design and marketing of most of the headquarters are located in Paris. Information from here is the international trend of the vane, not only to lead the French textile and garment industry trends, and lead the international fashion trend.

MILAN FASHION WEEKSlide15.jpg

Milan is Italy has a long history of cultural city, was the largest city in Italy. Milan is one of the world’s fashion industry center, its fashion world-renowned. Italy is a veteran of the textile and apparel production power and power, the Italian textile and garment industry products with its perfect and sophisticated design and superb post-processing world-renowned, especially Italian men and women’s top fashion brand-name products and leather clothes, shoes, purses, etc. Leather products in the world textile industry occupies an important position.

book reference :20th Century Fashion,John Peacock, 1993, Tames and Hudson

 

Advertisements