- ADER ERROR is a Korean designer’s brand, no design is too complicated or pompous, there are simple knitted sweater, hoodie, overcoat, which are oversize shape, cute retro colour and full of interesting little details. Brands try to sort out the classic basic style of clothing, re adjust them and give new concepts. In a number of South Korean brands, ADER ERROR’s talent show itself, this brand often invited, which photographer Can Dagarslani, illustrator Shin MoRae and graphic design unit of Camper Graphic are all artists to collaborate and produce a series of graphic works of different styles. Besides, on the official website can buy the latest items, it’s very convince. Additionally, there are many different social media like Instagram, tumblr and Facebook. On the Instagram, this brand have 233k followers. They usually post some photos which are very interesting, cute and colorful, although the design is simple style, they use lots of retro colour which make the page more lively. Another reason why this brand attract a lot of followers, because they often invite some photographers which the style is retro and old-school, so that the photographs on the website and social medias all have distinct characteristics which are attracted the people. When they post the photos, they don’t have hashtags, so I think they gather fans because of the particular style of the style and design.
Vetements founded by Georgian designer Demna Gvasalia and seven anonymous members, Demna Gvasalia is the core figure! Vetements in French means “clothing”, simple and direct! I think this brand and ADER ERROR are two very different style of design,one is a very cool and theatrical style, another is very cute and simple style, even the marketing is very different, Vetements don’t pay attention on the web page, they usually post photos on the Instagram, which have very strong personality, they attract about 1M followers on the Instagram, which is a large number. We can see many famous stars are often wear this brand’s clothes, so I think celebrity effect is also a great part of the success. They usually post a range of different collection which are very cool and intense. The price is not cheap but also many young people like this brands, because of the strong style and many street element attract the young person. Those two brand have the same feature is when they post photos, they don’t write a lot and don’t have hashtag, but the photos are enough attract the people.